Cold Email Outreach
perfect your cold-email outreach for a warm, healthy pipe
Hey hey…
The temperature where I’m at is finally getting warmer. 🌞 It’s been a LONG cold winter.
Speaking of…after last week’s edition on building pipeline, I’ve been revisiting some best practices as it pertains to adding more qualified opportunities to our funnel.
There’s always good debate about who owns this (Marketing or Sales) and of course, the answer is both.
One of the more sure-fire, tried and true ways we’ve all seen impact pipeline is cold outreach - specifically Cold Email.
In this week’s edition of Stretch Weekly -
Jed Mahrle with Practical Prospecting compiles his favorite 8 Cold Email Framework from authors and leaders in SaaS.
And don’t miss time-tested snippets to sharpen your cold outreach motion towards a warm, healthy pipeline.
THANKS for reading!!
-Grant
And lastly - as always, if you find this newsletter valuable- subscribe or share it with someone who might as well 👊.
STRETCH SHARES
Steal These 8 Cold Email Frameworks
Shout out to fellow Substack writer Jed Mahrle who put together an awesome email to his Practical Prospecting subscribers on 8 Cold Email Frameworks:
(Upon publishing, I’ve noticed this is now a “paid post”, but here is a brief summary by me, but each link breaks down the frameworks from the authors themselves. Subscribe to Jed’s substack to see more)
Anthony Natoli’s Framework (What you saw, What you hear often, How can you help, Low-friction CTA)
Justin Michael’s Spear Method (Awkward formatting + pattern interrupt)
Julia Carter’s Framework (Problem, Goal, Solution, How, Gif/pic)
Steve Schmit’s Framework (telling a story)
Josh Braun’s 5-T Method (Trigger, Think, Tell, Third-party, Talk)
Kevin “KD” Dorsey’s Framework (Think, Feel, Know, Do)
Jason Bay REPLY Method (Results, Empathy, Personalization, Laser-Focus, You)
Will Allred’s Above-The-Line Framework (Observation, Problem, Credibility, Solution, Call for conversation)
STRETCH SNIPPETS
🤖 Talking outbound, Justin Michael says 20% of replies happen past step 12! 90% of reps never make it past the 8th touch. And most reps give up after touch 3. Check out more from JM on Clusters, Bumps, Followups, Doubles, and Triples.
♻️ If you want to sell with cold email, you need replies. Will Cannon tested hundreds of strategies. Here are the 11 that he says get replies and lead to closing deals
✅ Andrew Mewborn gives us his 13 Must-Have Email Sequences everyone should know and use.
🧠 Mindset
Thanks for reading!
My hope is if you find this valuable, consider sharing it with friends (or signing up if you haven’t already).
— Grant 👋
About stretch vp: confessions, learnings, and insights from sales leaders in SaaS
Compiled and aggregated from a network of sales leaders in SaaS, Stretch VP showcases learnings, insights, and experiences as well as best practices to overcome common hurdles, obstacles, and setbacks in your quest for excellence as a sales leader in SaaS.
Are you a VP, Director, thought leader, or content producer in the SaaS space? We’d love to have you contribute. Just reply to this email and I’ll be in touch.
Also… check out the blog or follow on Twitter