Cool Cool Summer
smoking hot, cold calling tips, best practices and more to share with the team to make this the coolest sales summer yet
Hello friends -
Happy summer. Hopefully everyone is enjoying the heat?
And oftens in sales, summer means cool. More vacations means more time in between next steps and your smoking hot pipeline understandably cooling off.
If this is you and your team, it could be a cruel, cruel summer.
So how do we combat this? Step up the prospecting. Specifically cold outreach.
In this week’s edition of Stretch Weekly -
Regie.ai gives us the Only three outbound sequences you’ll ever need.
Zoominfo shares its B2B cold calling best practices guide.
Plus - smoking hot, cold calling tips, best practices and more to share with the team to make this the coolest summer yet.
THANKS for reading!!
-Grant
And lastly - as always, if you find this newsletter valuable- subscribe or share it with someone who might as well 👊.
STRETCH SHARES
The Only Three Outbound Sequences You’ll Ever Need
We’re all looking for that silver bullet of outbound. There are no shortage of outbound sequences to borrow, iterate, and customize.
But I came across this article from Regie.ai with 1 sequence - with 3 variations. I love the simplicity, descriptions, use cases and rationale behind them. In their words:
The General Outbound Sequence. If you could only use one outbound sequence for the rest of your career, this would be the sequence.
The General Outbound Sequence (Sped Up). Maybe you love The General Outbound Sequence, but need something that’s faster. This speedy campaign will help you get meetings booked in less time while still driving the stacking effect.
The General Outbound Sequence (Slowed Down) Have a high-level decision-maker you’ve been meaning to approach? Leverage this sequence. With a touch pattern that’s drawn out over the course of 60 days, you’ll give your decision-maker plenty of time to warm up to you and your solution.
Full article and templates HERE
The B2B Cold Calling Guide: Best Practices for Cold Calling
It’s not dead. In fact - according to Zoominfo:
27% of sellers report that cold calls are very to extremely effective.
Nearly 70% of buyers still accept cold calls.
So let’s learn how to excel at Cold Calling.
So here it is. A comprehensive guide you can share, save for reference, and consult with the Why, What, How of Cold-Calling as you build, or coach your sales org.
Packed full of data, best practices and insights -
STRETCH SNIPPETS
💜 Will Allred dropping gems left and right on cold email outreach:
Want 65% more replies? Say less. Cutting a cold email from 100-125 words to 25-50 words boosts replies by 65%.
Merge the greeting w/ an observation. This simple change is a great way to warm up cold leads w/ the right tone.
Will’s Top 7 Notes to think about on Cold outreach (email and LinkedIn)
🤖 Justin Michael throws fuel into the fire by saying we shouldn’t be using permission-based openers when cold calling. He says to ask a pattern-interrupt question that will make the prospect embrace their power from the front instead… Read more.
👉 Need more? Check out these four previous stretch vp editions on cold outreach:
Calling Cold -How to leverage cold calling to cut through and close more business
Prospecting for Pipeline - How to optimize your prospecting activities to build a more qualified pipeline
Cold -How to warm up your cold outreach to get more meetings
Hot and Cold - Inbound and outbound strategies to help identify, develop and drive more leads
🧠 Mindset
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. – Winston Churchill
Thanks for reading!
My hope is if you find this valuable, consider sharing it with friends (or signing up if you haven’t already).
— Grant 👋
About stretch vp: confessions, learnings, and insights from sales leaders in SaaS
Compiled and aggregated from a network of sales leaders in SaaS, Stretch VP showcases learnings, insights, and experiences as well as best practices to overcome common hurdles, obstacles, and setbacks in your quest for excellence as a sales leader in SaaS.
Are you a VP, Director, thought leader, or content producer in the SaaS space? We’d love to have you contribute. Just reply to this email and I’ll be in touch.
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