Selling The Problem

Why, and how to sell the problem before your solution

Houston?

Sell the problem, not the solution.

It’s such a simple recipe, but often overlooked or under executed.

Selling the problem is proven to move the needle quicker, higher, and with the most impact.

But don’t take my word for it - hear from the experts this week on how and why selling the problem is the best way to achieve success for you AND your buyers.

In this week’s edition of Stretch Weekly -

• Jeremey Donovan and Jen Allen with Challenger Inc, discuss how to effectively engage clients during the sales process (hint: Sell the problem)

• Andy Paul riffs with Justin Shriber about identifying the business problem first before coming to a solution, sales leader playbooks, and how leaders can deliver effective coaching.

Plus more snippets to sharpen our sword and saw selling the problems we hope to have solutions for.

THANKS for reading!!

-Grant

And lastly - as always, if you find this newsletter valuable- subscribe or share it with someone who might as well 👊.